Brussels, 6 December 2018: 62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and Ireland took the lead with 17 trophies each, followed by Italy with 9, Spain and Belgium with 6 each, United Kingdom 5 and Germany 2.
Outstanding winners are Momentum Czech Republic with a total of 6 awards – 3 for Raffaello against Loneliness, 2 for How Czechs started buying quality food each and 1 for Packaging does sell and Guns or Knives from Ireland with a total of 7 awards – 4 for A Song for the City and 3 for Click & Gone.
The Grand Prix for an exceptional work was presented to Guns or Knives for their campaign A Song for the City for Samsung Ireland. Their amazing idea to transform the Samuel Beckett Bridge into a playable instrument – not only via the Note8’s interface, but also through an actual electric harp created a huge awareness for the new Galaxy Note8.
Click here to view the full list of winners.
IMCC Chairman, Ondrej Gottwald, said, “I am glad to say that this year’s quality of entries was extremely high! Beside the commercial campaigns, I’ve been always a proponent of campaigns with a positive social impact and to see these campaigns being recognised and rewarded by industry professionals is very satisfying. I would like to thank the jury for the excellent and professional voluntary work from them.”
According to IMC European Awards Chair, Renate Vogt, “All cases entered in the competition were of high quality and very well-presented, so the judges had a tough job to come to the final decisions. All nominated cases are fine examples for the industry and our business.”
The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first-round selection was made by a jury panel made up of 40 leading industry professionals across Europe. The second-round jury, comprised of IMCC Council member representatives, took place in Brussels on 27 September. All entries and judging procedures were managed via the official website at www.imcceurope.com.
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Notes to Editors
The IMCC represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on four key areas: best practice, lobbying, recognition by way of a reputable Awards competition, the IMC European Awards and education through the IMCC International Diploma. For more information, visit www.imcceurope.com.
The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. For more information, visit www.eaca.eu.