The Path to Sustainability: Ad Net Zero’s Vision for the Advertising Industry
At Cannes Lions 2023, Tamara Daltroff, CEO of EACA, was interviewed by ARPP – Autorité de Régulation Professionnelle de la Publicité – about Ad Net Zero and why the advertising industry needs to unite and commit to achieving net zero emissions by 2030.
She emphasised the importance of finding a common tool in the industry to calculate the sector’s emissions: “Over 45% of the advertising market is already part of Ad Net Zero, which is a very good start. The idea is to have even more actors join this framework. We are working on an emissions calculator to see the impact of ads, a topic that is very close to our hearts”.
EACA is highly involved in making the advertising industry more sustainable. If you want to know more about our commitment to the environment, take a look at our Sustainability Task Force page.