Ad Net Zero launches European Hub 

Ad Net Zero, a global climate action programme has announced the opening of a European Hub, with full-time staff, equipped to support the formation of new Ad Net Zero chapters across Europe. It has been established in collaboration with the European Association of Communications Agencies (EACA), the voice of Europe’s communications agencies and associations, to share resources and tools widely from the climate action programme. Any European countries looking for help and support to accelerate their industry’s decarbonisation and the effective promotion of sustainable products, services and behaviours should get in touch via their national trade association(s) to join the climate action initiative.

At launch, commitments for new chapters come from Norway, Belgium, Netherlands, Finland, Poland, Italy, and Slovakia, with support from major trade associations such as EACA, IAB Europe, FEDMA, EGTA, EPC, and the WFA (World Federation of Advertisers). In France, there already exists a series of programs in different sectors, closely aligned with the Ad Net Zero action plan and we have a good working relationship, sharing solutions and approaches.

The launch of the European Hub follows the launch of the US chapter in Feb 2023, and the original chapter formed in the UK in Nov 2020, with will run alongside chapters in Ireland, New Zealand, and the UAE. In total, the ANZ supporter base now covers an estimated 49% of the world’s ad spend.

Sebastian Munden, Chair of ANZ, said: “We are pleased to see the launch of the European Hub that will serve the industry’s drive to a more sustainable future across the region. Europe is a key region for the industry, and at the forefront of the transition to a more sustainable economy and ways of living. We believe advertising can and must play a significant, positive role in making the changes we need to see happen everywhere, to frame and help build a more sustainable future.”

Tamara Daltroff, CEO, European Association of Communications Agencies, said: “EACA is delighted to be part of the newly formed Ad Net Zero European Hub. We have strongly advocated for it as it is high time for all of us to collaborate and align more – advertisers, media agencies, creative, digital, production, out-of-home, broadcast, and publishing – and cross-country across the region. At EACA, we welcome all collaboration efforts from across every country chapter and look forward to working with our colleagues and partners in other markets to progress on the important topic of sustainability.”

For any inquiries regarding Ad Net Zero’s European chapter, please contact Mary O’Sullivan, Director of Ad Net Zero Europe and Ireland: mary.adnetzero@eaca.eu and Valentina Méndez Rizo, Project Coordinator of the Ad Net Zero Europe Hub: valentina.adnetzero@eaca.eu