Angela Mills Wade, Executive Director of the European Publishers’ Council (EPC), becomes EDAA Chair

Last week on 6 June, Angela Mills Wade, Executive Director of the European Publishers’ Council, was officially appointed the new Chair of the European Interactive Digital Advertising Alliance (EDAA). She takes over from out-going Chair, Townsend Feehan, CEO of IAB Europe, the organisation which has held the position and successfully steered the EDAA since its inception in 2012.

Mills Wade assumes her new role at an important time for the EDAA, which sets out to further empower European consumers to better understand digital advertising, along with the ever-evolving transparency and choice tools available to them.

The EDAA is a non-profit organisation based in Brussels, bringing together advertisers, agencies and the direct marketing, advertising network and media sectors. EDAA principally acts as the central licensing body for the Online Behavioural Advertising (OBA) Icon and provides technical means for consumers to exercise transparency and control over OBA through the www.YourOnlineChoices.eu Consumer Choice Platform.

EACA is a participating association of the EDAA. Until recently, EACA’s Director General Dominic Lyle acted as the EDAA’s treasurer for four and a half years.

Read the EDAA’s press release here.

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