APMC Star Awards winners revealed!
APMC Star Awards winners revealed!
New kids on the marketing block, The Brill Building, were the big winners at the 2021 APMC Star Awards held at The Iveagh Garden Hotel on Wednesday October 27th. Their campaign, ‘The Shop that Nearly Wasn’t’ for Breakthrough Cancer Research won the hearts of the judging panel for its beautifully conceived and executed idea. In addition to the Grand Prix the campaign picked up three category wins on the night, for Best Brand Experience, Best Cause and Best Shopper Marketing.
Speaking on behalf of the judging panel, Chairman Ian McColl said: “Overall, Sharon, Aisling and I were really impressed with the standard of work. The 2021 winners were all great ideas that have insight at the heart of them. We believe they have longevity and can be replicated in other markets. The bravery of this work is what sets it apart. Today we rewarded extraordinary work produced at an extraordinary time, and under extraordinary circumstances.”
McColl praised resilience of the industry by adding: “From the judges’ perspective, the standard and number of entries defy the conditions imposed by pandemic lockdown. The brilliance born from determination, boundless energy, marketing wizardry and hard work in the eye of this modern storm is inspirational”.
Other agencies which shone in the night were Publicis Dublin and Pluto, who scooped gold stars for the creativity of their work for Vhi and IDL respectively. Pluto walked away with an impressive haul of eleven other stars for their Pladis, DRCC and Department of An Taoiseach campaigns.
Verve won six stars including two category wins, for Best Innovation and Best Small Budget. InSight Marketing took five stars home for their Britvic Ireland and Molson Coors work. CMS were awarded two golds and a silver for their work with Bank of Ireland and the Money Smarts Program. Mixtape Marketing saw their Samplify work once again recognised with a gold star and Invention took gold for the Best Integrated Campaign for their ‘Raise a Toast to Ireland’ campaign for Brennans Bread. Goosebump took stars for their superb work for Denny Meat Free, and first-time entrants thinknblink and V360 were each recognised with stars for their work with Hines and PepsiCo respectively.
“We are thrilled that there was such a broad range of agencies winning Star Awards” said Aoife Butler, on behalf of the Board of the APMC. “These awards honour the campaigns which really deliver results for our clients and it shows the depth of talent and expertise in the Irish market, it is a great reflection of the depth and resilience of our industry even in these challenging times”.
All the gold and category winners are now entitled to go on to compete against the best of the best in Europe at the European Association of Communications Agencies IMC awards which are scheduled to open for entries in the coming months.