Carmen Fernández de Alarcón, CEO of Havas Spain to Co-Chair the Effie Awards Europe 2022
Brussels, 1 February 2022: Carmen Fernández de Alarcón, CEO of Havas Spain, will co-chair this year’s Effie Awards Europe.
Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
With more than 25 years of experience in design, development and management of brand, marketing and communication strategies in national and international environments, Carmen has worked for leading companies such as Procter & Gamble, JWT, BBDO Group and since 2002 at Havas Group, one of the world’s largest global communications groups, employing 20,000 people in more than 100 countries.
She has extensive international experience developing ad hoc customer acquisition strategies for each market, implementing best practices, and maximizing commercial vitality in more than 80 countries and over numerous sectors. She was one of the female business leaders selected in “Women to Watch” 2018 by PWC. In addition, she has made the list of the 100 Women Leaders in Spain in the Senior Management category (2019). Carmen is currently a Member of the Board of Advisors PRISA Group (leading business group for the creation and distribution of education, news and entertainment content in the Spanish and Portuguese-speaking markets).
“I am honoured to have been selected to be co-chair of this year’s Effie Awards Europe, representing Havas globally. It is a great privilege to be able to meet and work with such a talented group of colleagues from our industry and to discuss the smartest creative ideas and the most innovative and effective strategies”, said Carmen Fernández de Alarcón.
Since 2019, the Effie Europe Jury is co-chaired by a client and an agency leader. A client counterpart to accompany Carmen will be announced soon.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Procter & Gamble, The European Interactive Digital Advertising Alliance (EDAA), The European Publishers’ Council, Adforum.com & Viva Xpress Logistics.