Caroline Howe Announced as a New Chair for the Healthcare Communication Council
Brussels, 28 November 2023: The European Association of Communications Agencies (EACA) is pleased to announce the appointment of Caroline Howe, CEO of Ogilvy Health EMEA & the UK, as the new Chair of the Healthcare Communications Council (HCC). Caroline succeeds Philip Chin, Chairman Europe of Publicis Health, who is retiring after having made significant contributions to the Council’s growth and success during his tenure.
The HCC, guided by a manifesto that underscores the transformative nature of working in health communications, emphasises the importance of owning the narrative in the industry. By leveraging its members’ specialisation in health, years of expertise, and creativity, the HCC aims to fuel a healthier, more informed society and support economic vitality across Europe.
As the CEO of Ogilvy Health EMEA & the UK, Caroline brings a wealth of knowledge and a commitment to advancing the quality and credibility of the industry. “As the newly appointed Chair of the Healthcare Communications Council, I am honoured to lead a council that plays a crucial role in shaping the healthcare communications landscape in Europe,” said Caroline Howe. “I am committed to advancing the HCC’s mission, fostering innovation, and amplifying the voice of our industry as a force for good.”
One of the first projects Caroline will lead is a collaborative paper on creativity in healthcare communications, set to be launched in the first quarter of 2024. In 2023, the group designed a best practices packed booklet on organisational health, well received in Europe.
The European Association of Communications Agencies extends its gratitude to Philip Chin for his outstanding leadership and looks forward to working together with the new Chair, Caroline Howe.
More about Caroline
Along the journey to becoming CEO, Caroline has been a practice lead for advertising and digital and a global client lead for medical education and PR. This has allowed her to build a wealth of experience in integrated health communications across numerous campaigns and brand launches.
From 2017-2020 Caroline was the lead for WPP Health UK, overseeing the UK offices for Ogilvy Health, Wunderman Health and Sudler London.
Working across both promotional and educational disciplines, she has created communication strategies for many clients in the healthcare industry (pharmaceutical companies, professional societies, health innovators and NGOs) across a variety of therapeutic areas.
Caroline works in partnership with her teams and clients, driving agency transformational change and guiding clients through their ever-changing business needs. She appears in the 2021, 2022 PR Week Powerbook.
Alongside her current role, Caroline is an active member of WPP’s and Ogilvy’s mentor programme supporting up and coming talent to reach their full potential. Caroline has been an active member of the Healthcare Communications Council for six years.