Global DEI Census: Preliminary Results Are Out!

Global DEI Census: Preliminary Results Are Out!

Initial results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry have identified key challenges around family status, age and gender as well as ethnicity and disability.

The results are based on more than 10,000 responses from 27 markets around the world conducted in June to July 2021 with the online survey identifying not just the demographics of participants but also their sense of belonging, experience of discrimination and demeaning behaviour.

The Census found clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, on Kantar’s Inclusion Index, which is generated by asking questions about people’s sense of belonging, the absence of discrimination and presence of negative behaviour, men scored at 69% compared to women at 61%.

Despite these serious concerns, the marketing sector still outperformed every other category that has been analysed by research partner Kantar, scoring an overall 64% on the Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals on 60%.

“There is only one limitation to sustainable growth: Talent. If we want to be an attractive industry to thrive in, we must listen, acknowledge, and act upon the problems of those who are at the heart of the advertising & comms world. With this first-ever industry ambition in the shape of the Global DEI Census, we now know exactly where the issues lie and, at the same time, we are presented with an opportunity to overcome the biggest challenges. It was wonderful to see the industry so united around such an important topic! A very special thank you to the ones who participated & spread the word – and to the ones who are now listening,” said Tamara Daltroff, Director General, EACA.

Read the full press release here >>>