Tuesday 9th of June, EACA attended the monthly meeting hosted by the Unstereotype Alliance, an action platform convened by UN Women that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
The meeting was an excellent exchange of best practices to address gender stereotypes and to foster diversity and inclusion in the workforce and leadership. The discussion was timely given the increased global attention towards racial discrimination following the death of George Floyd.
Speakers gave an update about several ongoing projects such as the Shadow Pandemic campaign, a public awareness campaign, focusing on the global increase in domestic violence amid the COVID-19 health crisis. Another interesting presentation concerned the challenges and solutions linked to the launch of a new pilot project to combat gender stereotypes in Japan. IPA, the Institute of Practitioners in Advertising (UK) talked about the launch of the iList project, a list of thirty influential leaders’ representatives of all ages and colours who are promoting and championing inclusivity in the advertising industry. A representative from WFA, the World Federation of Advertisers, spoke openly and eloquently about her personal experiences with racism and offered clear advice for action. WFA also shared some insights into its plan to set up a task force that focuses on how marketers can achieve equality, diversity and inclusion.