EACA Chats: Do Strong Relationships Produce Stronger Results?
On May 10th, a new edition of EACA Chats took place online in collaboration with Aprais and WARC. Kim Walker, Paul Anson, and Amy Rodgers presented groundbreaking research on the correlation between effective results and strong relationships. The study combined unique data sets from WARC and Aprais to investigate whether a strong relationship between marketers and agencies leads to effective work. The implications of this research are significant for marketers, agencies, and any business relationship.
During the chat, the attendees were guided through the data and analysis, providing valuable insights and actionable strategies. The research explored methods and realities to shed light on the issue, offering compelling case studies and recommendations. Kim, Paul, and Amy revealed key elements that teams should prioritise and integrate into their workflows to achieve optimal outcomes and improved performance. By implementing these proven techniques and leveraging data-driven decision-making, businesses can gain a competitive edge and drive sustainable growth.
Kim Walker enjoyed a successful 30-year career in advertising, holding senior positions in Singapore, Hong Kong, New York, and Tokyo, including Chief Operating Officer for Carat Asia Pacific, President of Isobar APAC and Regional CEO for M&C Saatchi. Kim’s first startup venture was awarded Media Innovator of the Year by AdAge Global. During this time, unaddressed challenges and opportunities in the working relationship between agencies and clients led to a solution to help both parties improve and grow together. That thinking resulted in the birth of Aprais more than 20 years ago.
Paul Anson is the Head of System and Service Delivery at Aprais and has over 20 years of experience working for internationally renowned companies such as PA Consulting and British Telecom. Paul is a registered Chartered Engineer with a degree in Electrical and Electronic Engineering from Bristol University and focuses on the value technology can add to business relationships across a wide range of professional activities.
Amy Rodgers leads content for WARC Creative: WARC’s creative effectiveness content, rankings and benchmarking products. She has worked in the marketing industry for more than 10 years, and her expertise lies within marketing effectiveness research, currently focusing on producing content to help clients maximise the impact of their creative work. WARC is a leading resource for brands and agencies, utilising its extensive archive of case studies, best practice, research and data to make their marketing more effective.