On 23 January at 10 am CET, you are cordially invited to a new EACA Chat in collaboration with Marcus Brown, Founder and CEO of global consultancy The Great Pitch Company.
High on the agenda of any agency at the beginning of the year is New Business and whether you want to win more or remove inefficiencies in your new business process, this talk is for you. Marcus will explain how to break out of the ‘overburdened, understaffed new business treadmill’ that so many agencies face.
‘New Year, New Business, New Approach’ will be of interest whether you are the agency CEO, New Business or Human Resource Lead, or Finance Director of your agency. It’s also relevant for anyone who leads or works on pitches.
In this highly informative session, delegates will find out how to:
• Turn a prospect plan into a highly effective prospecting machine
• How to qualify better and whether to pitch or not to pitch
• Increase your pitch-to-win conversion rate
So, if you want to pitch less, yet win more – Marcus will explain all. Sign up now and get your New Year off to a flying start.
The event is free for all EACA members. We strongly recommend you invite your members and colleagues too!
About Marcus Brown
Marcus is regarded as one the world’s leading business development experts and is the Founder and CEO of global consultancy The Great Pitch Company. Prior to starting his own business, Marcus worked for both WPP and Publicis Groupe in some of their most senior business development roles. Starting his career at Saatchi & Saatchi in London, Marcus has held domestic, regional and global positions across Account Management and Business Development.
For nine years, he was both CEO of a hub office for WPP in Switzerland, working across languages and communication disciplines (advertising, PR, healthcare, digital, design etc), as well as running global WPP pitches. In his last role he was Global Growth Officer for Publicis Media across their six media brands including Starcom, Zenith and Digitas.
He’s overseen hundreds of pitches and won global pitches for Land Rover, Ferrero, Microsoft, Jaguar, Caterpillar as well as dozens of pitches across European Markets from Ireland in the West, Sweden in the North, Spain in the South and Poland in the East.
He is a long-term contributor to EACA having been both Chair of the International Agencies Council and Board Member of the EACA for many years between 2007 and 2015.
About The Great Pitch Company
Established in 2019, the company has rapidly become recognised as the experts that agencies turn to when looking to achieve profitable business growth, whether they be independent agencies, networks or holding companies.
The Company focuses on driving up win rates and driving down wasted resources, in two key areas for clients:
Great Now: Converting live pitches into wins through pitch consultancy and performance coaching.
Great Forever: Ensuring the correct culture, people and processes to win consistently through consultancy and training programmes.