EACA co-signs industry letter to oppose targeted ads ban
EACA, alongside a coalition of more than 45 industry players and major industry associations, has co-signed an open letter to EU policy-makers asking them to recognise the value of the existing EU framework for privacy and data protection and to avoid the inclusion of provisions in the DSA that would undermine it.
We cannot endorse a European law that aspires to constrain online business models through bans and prohibitions of practices that are already comprehensively regulated by existing privacy and data protection laws. If reflected in the final text, such disproportionate, unjustified restrictions would heavily undermine the sustainability of European media and the open internet as well as perpetuate legal uncertainty, including by creating unprecedented complexity in compliance and enforcement.
Read the full letter here