EACA & Effie Events Plan

EACA & Effie Events Plan


We look forward to welcoming you next Wednesday, 11 December, at Concert Noble. To ensure you are more than ready, we have gathered here all the information you will need to make the most of your day.



On 11 December, we will meet at Concert Noble.

Morning: “Creativity in the Age of Effectiveness” Conference 

Noon: ACT Care Awards Lunch and Ceremony

Afternoon: Conference continuation

Evening: Effie Europe Gala 






8.45 Welcome Coffee 
9.15 Welcome Christian de la Villehuchet, EACA President 
9.20 Keynote: Phil Thomas, CEO Ascential / “The Business Case for Effectiveness” 
9.45 Mark Brenan, CMO Allianz / “Creativity in the Age of AI” 
10.10 Věra Šídlová, Global Creative Thought Leadership Director Kantar /  
“Creative Connections: How Effie Europe Winners Connect with Audiences to Drive Success” 

10.30 Coffee Break 

10.45 Karen Owen, CMO Lipton / “Creativity in the Age of Effectiveness” 
11.15 Bertille Toledano, President BETC / “The Sustainable Power of Creativity” 
11.40 “Sardinian Soul” campaign for Ichnusa, made by Le Pub Italy. Presented by James Moore, Group Strategy Director at Le Pub & Priscilla Garofalo, Senior Brand Manager at Ichnusa

12.00 ACT Care Awards & Lunch 

14.00 Natalie Gruis, CSO TBWA Amsterdam / “How AI can Achieve Effectiveness through Creativity” 
14.30 “Sweden (not Switzerland)” campaign for Visit Sweden, made by Forsman & Bodenfors. Presented by Kai Hettman, Creative Strategist at Forsman & Bodenfors and Kristina Nyström, Head of Partnerships at Visit Sweden
14.50 Eric Benoit, Global CMO Pernod Ricard  / “Embedding our Brands in Culture at Pernod Ricard” 
15.15 Caio Franchi, Google Creative Director and Head of Creative Works (Northern Europe) / “Hey Marketers, Let AI Do Your Dishes!”
15.35 “A Piece of Me” campaign for KPN, made by.Dentsu Creative. Presented by Boris Nihom, CEO of Dentsu Creative Amsterdam & Dave Frauenfelder, Vice President of Brand, Marketing Communications & Sponsorships at KPN – Royal Dutch Telecom

15.55 Closing words by Christian de la Villehuchet, EACA President