EACA gives support for the Online Data Transparency manifesto of the World Federation of Advertisers


Today, the World Federation of Advertisers (WFA) has published their Manifesto for Online Data Transparency. It calls on the whole online advertising industry to ‘embrace a fundamental shift towards an ecosystem built on trust, control and respect for people’s data’ and to put ‘people first’ over ‘data first’. The manifesto addresses people’s reduced trust in online advertising and demands accountability and transparency regarding the collection and use of data by all the supply chain partners.

EACA position

As a partner of the WFA and brand owners, the European Association of Communications Agencies (EACA) and its members would like to express support for the manifesto.

We are joining the call for all entities in the advertising industry, including communications agencies, to reinforce and adopt best practices regarding the processing of people’s personal data. EACA acknowledges that this is a pressing matter particularly in light of the recent revelations of data misuse.

In addition to adhering to comprehensive self-regulation, our members are committed to acting on the requirements of the General Data Protection Regulation that will enter into force on 25 May 2018. EACA is constantly working towards informing and training our members on the applicable rules whilst driving compliance.

The long-term sustainability of our industry rightly depends on responsible data practices and empowering people to be in control of their data. EACA and its members are committed to work with the other supply chain parties to ensure that the right balance between the rights of businesses and citizens is struck.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies.  They create and place adverts and develop brand-building campaigns.