EACA joins FEDMA in the call for better conditions for the direct marketing industry

13 September, Brussels – Together with 71 other organisations, EACA supports the call of the Federation of European Direct and Interactive Marketing (FEDMA) for European policy makers to further work on the Direct Marketing rules of the draft ePrivacy Regulation.

The ePrivacy Regulation, which is currently being under review in Brussels, raises a lot of concerns across industries. In the letter co-signed by EACA, Member States are urged to review the direct marketing provisions of the ePrivacy.

The letter calls for the review of six issues within the proposed text, which requires further work from policy makers to reach a balanced framework, including reviewing the definition of direct marketing, and of automated calling systems, clarifying the rules for business to business communication and communications from charities, and maintaining the existing flexibility surrounding communications to a marketer’s existing customers.

Read the full letter here