EACA Joins International Knowledge Exchange on Audience Measurement, Metrics and Data

EACA Joins International Knowledge Exchange on Audience Measurement, Metrics and Data

We are honoured to join International Knowledge Exchange, an initiative that brings together international industry organizations to discuss latest global audience measurement innovations, projects, and solutions.

The Exchange, launched earlier this year by the Coalition for Innovative Media Measurement (CIMM) and egta, provides an opportunity for the international media and advertising industries to share insights about the latest developments in the US and European markets during twice-yearly programmed events.

EACA members: Join us on the first Exchange event that will take place virtually on November 29^thin which we will share some insights on media value, cross-media, industry innovation or planning and activation strategies among other topics. Send us an email to get the registration link!