EACA Launches “Advertising Europe”, the Unmissable Marketing Communications Web Series
Brussels, 31 January 2022: The European Association of Communications Agencies (EACA) launches the regular content series Advertising Europe, which will explore the key issues affecting the marketing communications industry across the region.
Founded and led by Paul O’Donnell, EACA’s President and Chairman, The Ogilvy Group EMEA, Advertising Europe brings together industry experts, EU decision-makers and EACA members & partners for 30-minute conversations on topics which define the industry. Not your usual talks: Advertising Europe’s aim is to ‘cut it short’ and get to the core of those delicate problems which surround the advertising world or are approaching at the speed of light (think sustainability, DEI, procurement and many more), all from various points of view.
“The purview of EACA is much broader than that. We represent the UK, which we see as a core part of the European industry still, and many other non-EU states as well which are part of our broader membership. Indeed, as the industry continues to globalize through our VoxComm initiative, we are increasingly partnering with organisations like the 4A’s and the WFA from an advertiser perspective to take the broadest possible view of the issues affecting our industry”, says Paul.
In the first episode of the series, Paul was joined by Paul Bainsfair, Director General, The Institute of Practitioners in Advertising (IPA), Christian de la Villehuchet, CEO, Havas Belgium & Global Chief Integration Officer, Havas Group and Nina Elzer, former Senior Public Affairs Manager, EACA. The conversation tackled Brexit and its effects on the UK, continental Europe and the region as a whole, the pandemic’s impact on agencies and the latest Brussels Bubble updates. The full episode can be watched here.
For those who are on the run (or commute), the episodes can also be enjoyed as a podcast on Spotify.
Everyone is invited to suggest topics for the next videos. As Paul O’Donnell mentioned, “we would very much like to hear from you, what is on your mind, what are the things that concern you about the business going forward. Please contact us and let us know and we’ll sure to cover them in future episodes.”
For more information, check out the brand new Advertising Europe webpage.