The Austrian Presidency of the Council of the EU – having commenced on 1 July 2018 until the end of this year – seeks to pay special attention to ‘the future of the cultural, media and creative sectors in Europe’ and invited EACA and other organisations to share their views on the desirable future framework conditions.
EACA submitted a joint response in the context of the Advertising Information Group (AIG), which consists of national advertising tripartites, representing advertisers, advertising agencies and the media in the UK, Germany and Austria. This response highlights the advertising industry’s crucial role to the wider economy, the importance of maintaining an effective self-regulatory system and the need for future-proof frameworks to tackle challenges. The response can be found here.
EACA’s earlier individual response can be found here. It outlines the potential implications of EU-wide regulation of online platforms and digital taxation on agencies and the skills and competences which are essential for media and cultural actors in the area of marketing.