EACA Reveals Logo & Visual Identity Evolution
Brussels, 4 October 2021: The European Association of Communications Agencies (EACA) announces the launch of its updated logo and brand identity, designed and crafted by Ogilvy Health. The change comes along with a new slogan, “Future-proofing the value of communications agencies in Europe”. In recent years, EACA has grown organically into a trusted industry voice and this visual upgrade successfully complements its journey.
“A pandemic, the reality of Brexit, strained international alliances, the EU Institutions putting advertising and digital services under the microscope – Europe needs a reinvigorated and focused advertising industry body to fight its corner like never before. Welcome to the new EACA!”, said EACA’s President Paul O’Donnell, Regional Chairman, Ogilvy EMEA.
Tamara Daltroff, Director General, EACA added: “EACA has evolved into a more modern and agile force, and it was high time to reflect that in our corporate identity. Thank you Ogilvy Health for capturing it so well!”.
The new logo combines the concepts of communication and equality by incorporating a speech bubble and a round table icon. The vibrant colours represent EACA as a modern and innovative force, while the five separate colours in the letter C represent the five councils of the Association. They also reflect EACA’s diversity, equity and inclusion ambitions.
Furthermore, the Councils will now have their own logo, derived from the main visual, each sporting its own colour and symbol.
Following the launch of its new brand identity, EACA will also gradually update its website and digital assets.
October also brings INSPIRE, EACA’s newest project: the first ever European catalogue of marketing communications courses, collected and curated by a committee of experts in the field. The platform caters to young professionals and students through its courses, and to speakers from across the continent and beyond who are looking to increase their audience.
Established in 1959, the Brussels-based European Association of Communications Agencies (EACA) unites more than 2500 communications agencies and agency associations from nearly 30 European countries. EACA’s purpose is to engage with EU policymakers, the industry and stakeholders in order to provide its members in with the most favourable business and legal framework they need to thrive. Through initiatives like INSPIRE, edcom, and the IMC & Effie Awards Europe, EACA is continuously working on the educational, qualitative and sustainable aspects of advertising in Europe. For more information, visit www.eaca.eu.
Membership & Communications Manager