Effie Awards Belarus 2021 winners announced

Effie Awards Belarus 2021 winners announced

On November 18, the winners of the Effie Awards Belarus 2021, the prestigious award standing for marketing effectiveness, were announced in Minsk.

Since 1968, the Effie Awards have been celebrated in more than 50 countries to honour ideas that really work, proving the effectiveness of marketing communications for business development.

Effie Awards Belarus aims to annually identify and celebrate the most effective efforts in marketing communications implemented in Belarusian market. Based on the Effie Awards Belarus 2021‘s results, a local effectiveness ranking is formed, the points of which are summed up in Effie Global which allows brands and agencies to strengthen their positions at the global level.

The Effie Awards Belarus event is organized yearly by the Association of Communication and Marketing Agencies. The General Partner of the Award is the international payment system Mastercard.

Alena Ustinovich, Chairman of Board of Association of Communications and Marketing Agencies of Belarus: “The Effie Awards Belarus is being held for the third time, but interest in this event is growing every year both among representatives of international and local brands and agencies. The process of entries preparation for participation in the Award is highly responsible. It lasts for a long time and gives participants the opportunity to carefully evaluate their efforts on a particular project implemented in the sphere of marketing and communications. Effie Awards Judging proceeds in several rounds and I am pleased that during the interaction between the jury members a balanced and constructive dialogue takes place. The jury members also give their recommendations and critical comments, that can later help the participants to be even more effective. The Effie Awards are indeed the gold standard for the effectiveness of marketing efforts around the world. However, in my opinion, participation in the Award is already a victory. I am grateful to the participants, jury members and partners of the Award for their support and commitment that makes marketing better and more effective.”

Congratulations to the winners!