EFFIE AWARDS EUROPE 2020 JURY ANNOUNCED

Brussels, 19 October 2020: The jury for the 2020 edition of the Effie Awards Europe has been announced by organiser EACA, the European Association of Communications Agencies.

Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.

This year’s jury is co-chaired by a client and an agency leader: Claudia Kuhn, Brand Building and Integrated Communication Manager at Procter and Gamble and Brian McCarter, Chief Strategy Officer, EMEA at Ogilvy.

“Creative Advertising is always enjoyable to watch. Yet, most powerful and hardest to achieve is creativity that is proven to build the Brand’s business. The Effie is all about that: You cannot win it without having inspiring creative, but neither can you without solid business results. I am honored and looking forward to being co-chair for this prestigious award and see the most inspiring and business building creative work of the year!”, said Claudia Kuhn.

Judges look at a wide range of qualities in each campaign and evaluate entries based on proof that commercial communications was key to the success of the campaign. These qualities are summarised into four categories: Strategic Challenge, Creative Strategy, Bringing the Idea to Life and Effectiveness. The jury is composed of 90 industry professionals from almost 20 European countries and will determine 2020’s winners. The judging sessions are planned for end of October & November. Check out the full jury list & profiles.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Procter & Gamble, The European Interactive Digital Advertising Alliance (EDAA), The European Publishers’ Council, Adforum.com & Viva Xpress Logistics.

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 For further information, please contact Kasia Gluszak, Communciations & Events Manager at kasia.gluszak@eaca.eu.

 Notes to Editors

About the Effie Awards Europe

Introduced in 1996, the Effie Awards Europe were the first pan-European marketing communications awards to be judged on the basis of effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. Effie recognises the most effective brands, marketers and agencies in Europe and is considered as global symbol of achievement, while serving as a resource to steer the future of marketing success. EFFIE® and EFFIE EUROPE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA.  All rights reserved.  Find us on Twitter and Facebook.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.

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