One of the largest creative festivals in Europe – White Square international advertising festival – announced the jury. Representatives from more than 30 countries, including Germany, France, Sweden, Italy, the USA, Spain, Russia, Belarus, Ukraine, Baltic region, MENA region and many others are fighting over White Square festival awards annually. In 2020 entries from Peru, Brazil, Chile, Cyprus and China took part in the contest for the first time.
In 2021 contest entries of White Square international advertising will be judged by seven jury line-ups composed of global communication industry from both international network and local independent agencies with numerous prestigious global creative awards, including more than 400 Cannes Lions in total, as well as reach judging experience at the leading international advertising festivals.
Main jury line-ups will evaluate all the entries at White Square festival: Creativity, Branding, Marketing & Marketing Effectiveness, Media, Digital, Craft. There are 129 nominations in total that are relevant to global industrial market. Mass Media jury line-up will give an independent assessment of entries from the standpoint of industrial media. The main award of the festival – Grand Prix – will be decided by special Grand Jury team consisting of the Chairmen and Co-Chairmen of jury and the line-up will be announced on the eve of the judging.
Call for entries at White Square 2021 is open, entries are accepted online till 17 May.
The judging process will take place in early June ionline. An intense business program of the festival is scheduled on 9-10 June. Winners of White Square 2021 will be announced during Award Ceremony on 11 June that will be broadcasted and all the participants will be provided with online access.
White Square is included into Global creativity ranking AdForum Business Creative Report, Global ranking TopFice, Baltic Agency Ranking, Creativity ranking of Estonian Marketing Association, Creativity and effectiveness rankings of Association of Communications Agencies of Russia in all segments, Creativity ranking of Central Asia and Azerbaijan, Creativity ranking of Association of Communications and Marketing Agencies of Belarus.
The festival is organised by Belarussian EACA’s member – Association of Communications and Marketing Agencies.