Fighting Fake Information: EACA Signs the Strengthened Code of Practice on Disinformation

EACA signed, alongside 33 other signatories, the European Commission’s Strengthened Code of Practice (CoP) on Disinformation, which entered into force on June 16th. The CoP is the result of discussions between industry members, particularly industry representatives, online platforms, fact checkers, and civil society organizations.

A first version of the CoP has been published in 2018 and was the first worldwide industry code to set self-regulatory standards to fight disinformation. The latest version of the code goes further in its ambition and enjoins signatories to be accountable and take concrete measures to put the various commitments to fight disinformation into practice. It is based on the Commission’s 2021 guidance on strengthening the code of practice on disinformation and aims to ensure that disinformation is demonetized, to increase transparency in political advertising and to empower fact-checkers and consumers.

EACA is engaged in a long-term commitment to fight disinformation alongside its members, in particular through its dedicated Media Quality Task Force. With this code, EACA renews and strengthens its commitment to tackle disinformation within the communications agencies industry.