Over the recent weeks and months, IAB Europe has been working on a transparency and consent framework in preparation of the GDPR, which applies from 25 May. It is one of the main transparency and consent tools available in the market. EACA organised a webinar for its members on 15 May to explain what it covers and intends to deliver. The tool was presented by Julia Shullman (AppNexus) and Charles Simon (MediaMath). A recording of the webinar is available here.
