Brussels, 23 September 2019: Havas Media Group is the first new signatory to join the memorandum of understanding (MoU) on online advertising and intellectual property rights (IPRs). The MoU was launched in June 2018 for a an initial one-year period, after which its effectiveness was to be evaluated. Following a successful review process, the work under the MoU is now set to continue and new signatories are welcome. Havas Media Group was represented by Álvaro Millán, Havas Media’s Commercial Chief Financial Officer, who gave a brief overview of the activities taken by Havas in a fight against IPR infringing online content.
The objective of the MoU is to to minimise the placement of advertising on websites and mobile applications that infringe copyright or that disseminate counterfeit goods on a commercial scale. It is a voluntary industry-driven agreement facilitated by the European Commission, which brings all the interested parties together to share and encourage good practices and spread awareness.
EACA welcomes that Havas joins the family of signatories from its membership, including national associations in Croatia (HURA) and Romania (UAPR), member agencies GroupM and Publicis Groupe. Other signatories include e.g. Google, the World Federation of Advertisers, DoubleVerify, the Trustworthy Accountability Group, the European Gaming and Betting Association and IAB Europe.
For more information, please refer to the press release of the European Commission.
If you are an EACA member and are interested in signing the MoU, please contact Sofia Karttunen, European Affairs Officer at sofia.karttunen[at]eaca.eu.