HCC Booklet: “Recognising the True Value of Specialist Healthcare Creativity”

EACA’s Health Communications Council has released a booklet titled “Recognising the True Value of Specialist Healthcare Creativity”. This significant initiative brings together the Council’s members, who are experts in healthcare communications, to explore how the purpose-driven nature of healthcare communications, alongside advances in technology and deeper levels of human insight, are raising creative standards in specialist healthcare agencies to unprecedented levels.