Here Are the 2021–2022 Ad Venture Student Competition Finalists!

Here Are the 2021–2022 Ad Venture Student Competition Finalists!

Brussels, 8 April 2022: The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) are excited to announce the finalists of the 14th annual advertising student competition, Ad Venture, in collaboration with Asahi.

Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. The winning team goes to the Cannes Lions Festival.

Asahi, established in 2017, are the European business of the Asahi Group Holdings. They are custodians of a range of admired local brands, some of which became national icons. For this year’s edition, Asahi wanted to challenge students to bring their creativity to a new level and create a campaign for their Asahi Super Dry beer, that perfectly envisions the idea of ‘Modern Japan’. Students were encouraged to mix their marketing creativity with academic insights, in order to live up to the long-term brand ambition to become a distinct icon of modern Japan and one of top international beer brands.

Our expert jury of 20 academics and 15 industry representatives have spoken. Out of 67 teams, 10 were selected to the second round of judging. Full list of finalists in alphabetical order:

Amaterasu, Hochschule Mannheim, Germany

Fontys C201, Fontys Hogeschool, The Netherlands

Idyll, Ecole Supérieure de Publicité (Lyon), France

Les Tartines, Panthéon-Assas, France

Made in France, Ecole Supérieure de Publicité (Lyon), France

Ryokou, New Bulgarian University, Bulgaria

TBD Team, Sup de Pub, France

The Ensos, New Bulgarian University, Bulgaria

Wabi-Sabi, New Bulgarian University, Bulgaria

Yellow Orange, University of Bucharest, Romania

The finalists have time until 25 April to create a video pitch of their campaign and prepare to answer the tough questions of our jury during an online session on 9 May. The winners will be announced on 10 May.

For more information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.

About Ad Venture Student Competition

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

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