Hoooray, Crisis! How Strong Brands Benefit From a Period of Recession, by ACC Belgium
As the war in Ukraine rages on, energy costs continue to soar, and inflation runs rampant, it’s easy to feel pessimistic about the period ahead. But what if weathering the storm is the key to emerging even stronger?
EACA has just published the English translation of “Hoooray, Crisis!”, a booklet by Marc Fauconnier, President of ACC Belgium, revealing how strong brands thrive during times of recession. Created to help businesses navigate the post-pandemic landscape, this guide is destined for anyone looking to come out on top.
Wondering how to navigate marketing and advertising during a crisis is a common dilemma, but cutting costs might not be the best solution. This groundbreaking booklet challenges the notion that reducing marketing spend is the only way to survive tough times – it also draws on data from various trusted sources to illustrate this tactic’s positive and negative consequences while showcasing real-life examples of brands that boosted marketing investment during a crisis.
Browse the booklet below and gain a fresh perspective and practical advice for facing the industry’s toughest challenges: