On 9 July, the International Advertising Association (IAA) and Global Advertising Lawyers Alliance (GALA) virtually launched their two-volume handbook, Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing. This first-of-its-kind compendium offers a look at how privacy and data protection laws affect advertising and marketing in more than 70 countries.
With business processes and social interactions growing more and more in the cyberspace and more technologies coming up, users become more exposed and that could infringe on their personal privacy.
“How do you best protect consumer privacy while at the same time create an environment that allows global marketers to thrive? We did agree that an important first step was to better educate marketers and governments about how privacy laws impact marketing around the world and about the different approaches that countries have chosen to take” said GALA’s Chairman, Jeffrey A. Greenbaum.
Nitin Paranjpe, COO, Unilever, and guest of honour of the event mentioned “through Covid we had e-commerce taking off, digital engagement increasing, conversation and data moving across boundaries and borders. And all of that only raises the stakes on what it means to handle data and data privacy”.
According to Paranjpe the handbook represents a valuable tool for any brand and company in the age we find ourselves in. It helps increase the knowledge of privacy laws and rules while understanding future trends and most importantly it treats data privacy as a fundamental human right.
The recording of the event is available here