Impact Awards Europe is open for entries with a New Focus: International Recognition for Bold Ideas in Brand Activation

The European Association of Communications Agencies (EACA) has announced that Impact Awards Europe 2025 is open for entries. The Impact Awards now has a refreshed positioning designed to provide promotional marketing, often the focus of smaller teams or independent agencies, a platform a chance to shine on the European stage.

This year, the Awards celebrate brand activation and integrated marketing communications across Europe, putting the spotlight on bold ideas rather than big budgets.

“The creative industry often celebrates large campaigns with big budgets, but some of the most daring, original, and effective brand activations come from teams working with smaller budgets. The Impact Awards are here to recognise and elevate these at an international level,” said Charley Stoney, CEO of EACA.  

Who Can Enter

In a move to connect local success with European recognition, the Awards are open to all agencies and teams who have already won a national award. This new approach strengthens the pan-European spirit of the competition, creating a platform where local champions can gain visibility beyond their own markets.

By focusing on authenticity, adaptability, and creativity, the Impact Awards aim to build a bridge between local excellence and international recognition, reinforcing EACA’s mission to represent and celebrate the full diversity of Europe’s creative industry.

Agencies and teams across Europe are invited to submit their entries and join a growing community that values creativity, collaboration, and impact. More information and entry details: eaca.eu/impact-awards-2025/

Key Dates

• First Deadline: 14 October 2025
• Final Deadline: 12 November 2025
• Winners Announced: January 2026

About the Impact Awards Europe

The Impact Awards Europe are organised by the European Association of Communications Agencies (EACA). They recognise outstanding brand activation and integrated marketing campaigns across Europe, with a particular focus on celebrating the creativity of agencies, independent teams or smaller studios whose ideas on brand activation and brand experience create real impact.