Marketing Campaigns Should Reflect People’s Reality: Tamara Daltroff, EACA Director General, Interviewed by CorD
Tamara Daltroff, Director General of EACA, recently provided an overview of the challenges which the advertising industry is facing today in an interview with CorD magazine.
“Monitoring upcoming regulatory changes and anticipating how they will impact the industry has been one of the main challenges of 2021, and will continue to be a challenge in 2022”.
Tamara highlighted the most important steps in increasing transparency, banning AI systems exploiting consumer vulnerabilities and assessing the industry’s position on Diversity, Equity and Inclusion (take a look at the Global Diversity, Equity & Inclusion (DEI) Census in collaboration with WFA).
Looking to the future, Tamara pointed out that “EACA stands ready to provide the industry with valuable input at any given moment“, recalling the Association’s commitment to political advertising and Brand Safety.
To read the full interview, click here.
CorD is a current affairs and lifestyle magazine based in Serbia, aiming to cover and inform on varied domains such as politics, economics, diplomacy, society, culture, leisure and sport.