“Bringing Back the Talent”: Our President’s Input on the Talent Crisis

“Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is solely about talent; it’s 75% of our costs and 100% of our value”.

EACA’s president Christian de la Villehuchet shared the agencies’ view on the well-documented talent crisis and the role clients can play in addressing it on an op-ed featured on WFA’s newsletter. Our president also reviews the results of the Talent survey. This research was conducted in 2022 by EACA together with edcom and the support of WARC. The goal was to find the mismatch between final-year advertising students and agency recruiters in our sector.

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