Watch Now the Session “Reimagining Masculinity”

We need to talk about men.

Yes, you read that right. For International Women’s Day, we are flipping the script.

There’s a cultural shift happening, one that’s reshaping masculinity, fuelling polarised debates, and forcing brands to rethink how they show up in the gender conversation.

During IWD week, we are bringing you an exclusive EACA x Ipsos webinar that unpacks it all. It’s bold, thought-provoking, and essential viewing for anyone shaping brand narratives.

Ellie Tait and Anna G. (Ipsos) take us through Ipsos latest ethnographic research, revealing what’s really happening and what it means for brand strategy.

📩 EACA members, check your inbox for the link! Didn’t receive it? Drop us a message, and we’ll sort you out.