Agency Sentiment Report 2024

Agency Sentiment Report 2024

Insights

European communication agencies navigate a landscape of evolving challenges with resilience and optimism, according to the 2024 Sentiment Report from the European Association of Communications Agencies (EACA). These results, based on insights from nearly 4,000 professionals across 25 countries in Europe, reveal a sector that is proud of its accomplishments and committed to supporting its workforce. 

Main Findings

➔ The survey highlights strong foundations in the industry, with 70% of respondents proud or very proud to work in communications and newcomers expressing even higher levels of pride at 85%. Optimism for the future also prevails, with 67% feeling confident about their agency’s prospects, and 54% hold a positive outlook for the broader industry. 

➔ While mental health and workload pressures remain significant concerns (48% feel overwhelmed by workloads) agencies are already making efforts to create supportive environments. It is encouraging to see that 83% of respondents feel their line managers are responsive to their needs outside work, and a similar percentage report they can discuss mental health and stress openly. 

➔ Agencies are fostering a sense of community and inclusion. 87% feel connected to their workplaces and colleagues, and 86% report feeling included at work. Psychological safety is strong, with 78% of employees confident they can openly share and learn from their mistakes, and 71% noting that their teams encourage diverse perspectives and constructive disagreement. 

➔ Retaining top talent remains a challenge, with 45% considering leaving the agency world in the next five years, primarily due to workload concerns. However, the survey also found that 69% feel valued by their agency and colleagues, and 61% report high levels of enjoyment and motivation in their work, demonstrating the potential to reverse these trends through continued investment in employee well-being and development. 

➔ Respondents strongly believe in the industry’s power to lead on critical societal issues. An overwhelming 90% agree that agencies can influence consumer behaviour toward sustainability, while 82% call on their agencies and national associations to champion inclusive workplace practices. This reflects a clear demand for meaningful action and leadership. 

“When the mental health of our young workforce has never been of such concern, it is reassuring to see that the majority feel able to discuss it openly with their colleagues. The findings demonstrate that agencies will always be a place where people can be their true selves and where a unique culture prevails”.
Charley Stoney, EACA CEO