The 2021 #CareAwards second deliberation jury has been announced
Last week, ACT Responsible presented the jury for the 2nd round of the #CareAwards. The jury, chaired by Ms. Dita Charanzová as President, brings together 12 prestigious members selected for their expertise in the communication field: Belinda Guard – UN, Bruno Richter – Camisa 10, Dagmara Szulce – IAA Global, Dominique Lê Van Truoc – WWF France, Franc Cheetham – Google, Laëtitia Fruchier – Orange, Thomas Kolster – Goodvertising, Stuart Smith – Anomaly, Stephanie Paterik – ADweek, Renaud Douci – Alliance Urgences, Olga Martinez – About International Media, Michael Conrad – The Berlin School.
The award, created together with the European Association of Communications Agencies (EACA) in 2009, aims to recognise excellence in social marketing. It highlights the advertising industry’s specific contribution to society by selecting and celebrating the most successful creative social marketing campaigns. The awards cover subjects such as public health, the environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.
In addition to the uniqueness of its jury of experts, the Care Awards judge campaigns by looking at specific criteria such as originality of the creative idea, quality of the execution, respect and impact on society and beneficiaries, trustworthiness of the message and the advertiser. Entries are looked at in their entirety, and except for the Grand Prix, no ranking is given.
The final deliberation will take place on October 21st 2021, and results will be revealed shortly after.
Advertising Community Together (ACT) Responsible is an international nonprofit organisation affiliated with the United Nations Department of Global Communications (UNDGC). ACT Responsible mission is to inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. The organization aims to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.