The Good Report 2022 Is Out: Celebrate the Best Campaigns of the Year

The Good Report 2022 Is Out: Celebrate the Best Campaigns of the Year

Yesterday, the Good Report 2022 has been officially launched!

The report is a project by ACT Responsible, the international non-profit association and most significant source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company. It consists of a unique ranking of the world’s best use of creative communications to raise awareness of major social and environmental issues.

The Good Report 2022

The Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with ACT Responsible initiatives: Great Ads for Good Exhibition, the Care Awards, the TV show One Minute of Responsibility, Tributes (public vote), and the Good Ad Gallery. The focus is solely on outstanding work with a positive impact, without any complicated criteria or categories.

For the latest edition of the Good Report, 1,029 campaigns created by 658 agencies for 897 advertisers, including non-profit organisations, public sector entities, and commercial brands, were evaluated across 77 markets.

The Good Report 2022 best-ranked campaigns and companies promoting good are:


#1 Dove

#2 Sea Shepherd Conservation Society

#3 Red Cross

#4 Greenpeace 

#5 Change the Ref


#1 Ogilvy

#2 Havas Group

#3 FCB

#4 BBDO Worldwide 

#5 McCann Worldgroup


#1 Ogilvy UK

#2 FCB Chicago

#3 Juniper Park\TBWA Toronto

#4 BBDO New York

#5 Area 23, IPG Health Company New York


#1 United States

#2 France

#3 United Kingdom 

#4 Canada

#5 Brazil


#1 Reverse Selfie, Ogilvy UK, Dove

#2 Signal for Help, Juniper Park\TBWA, Canadian Women’s Foundation/Women’s Funding Network

#3 Catch of the Day 2050, Ogilvy Social.Lab Amsterdam, Sea Shepherd Conservation Society

#4 Beyond the Surface, Havas Worldwide Middle East, Adidas

#5 The Lost Class, Leo Burnett Chicago, Change the ref

Isa Kurata, The Good Report initiator and ACT Responsible Co-founder, says: “With the Good Report, ACT Responsible continues its mission of promoting, inspiring and uniting the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”

Amy Rogers, Head of Content, WARC Creative and ACT’ive Partner, added: “Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”