The Value of Advertising Breakfast in the European Parliament

Tuesday, 3 March 2026 – 8:00-9:30 CET @ European Parliament, MEP Salon, Brussels

The Value of Advertising Breakfast is a joint initiative to be held at the European Parliament, hosted by MEP Manuela Ripa. It will bring together policymakers and industry stakeholders to highlight the creative, cultural, economic, and democratic value of advertising, including its contribution to innovation, growth, employment, and media plurality in Europe.

Register Here

AGENDA

Session 1 The Value of Advertising for Europe’s Competitiveness & Brands

Christian de la Villehuchet, Global Chief Client and Integration Officer, Havas & President of EACA
Aurélie Denayer, Branding, Communication and Media Lead, Proximus
Daniel Knapp, Chief Economist, IAB Europe

Session 2 The Value of Advertising for Europe’s Media & Democracy

Nick Botton, Senior Policy Associate, AWO Agency
+ one more speaker to confirm
Questions & Answers

Creative Close: Advertising in the Public Interest

Examples European Parliament – Pass it on – Use your Vote
AXA – “Three Words”
Innocean – Campaign4Good – Protection of Minors Online