Ukrainian Nationals to Benefit from Free Access to Three IPA Qualifications

The IPA is offering those impacted by the conflict in Ukraine access to three qualifications for free through a collaboration with the EACA, the VKR (All-Ukrainian Advertising Coalition), Polish Marketing Communication Association SAR and IPA learning partner in the Baltics, KOG Institute.

Ukrainian nationals be able to benefit from free access to the IPA Commercial Essentials Certificate, IPA Effectiveness Essentials Certificate, and IPA Foundation Certificate qualifications to help them continue their professional development throughout the crisis.

Says Indre Dragunaite, Head of Learning Technologies, IPA: “The war in Ukraine is deeply shocking and upsetting. At an IPA level, we hope that our small offer of some free IPA learning for Ukrainian nationals and our support of wider industry initiatives may provide some help to those enduring the toughest of times.”

“Education is the foundation of everything we do, regardless of the industry and field of specialisation. There has been an impressive mobilisation across Europe to help Ukrainian people find places to stay and work. We encourage those who are looking to join the advertising & communications industry or simply brush up their existing knowledge and experience to participate in IPA’s qualifications for free. Thank you IPA for making this possible. On behalf of EACA, I would like to let interested Ukrainian nationals know that they can reach out to us at any time for any questions they may have – we are here to support you”, added Tamara Daltroff, EACA’s Director General.

For more information and a free access code, please contact kasia.gluszak@eaca.eu.

About IPA

Incorporated by Royal Charter, the IPA’s role is: to advance the value, theory and practice of advertising, media and marketing communications; to promote best practice standards in these fields; and to ensure that the work it does will benefit the public, the wider business community and the national economy.

It has a well-earned reputation for thought leadership, best practice and continuous professional development and also provides core support and advisory services. Its membership base is predominantly made up of corporate members who collectively handle over 85% of the UK’s annual £22bn ad spend and who represent over 4,000 brands and employ over 25,000 staff. Based in the United Kingdom for nearly 100 years, IPA programmes can be found in more than 60 countries worldwide.