Unstereotype Alliance kicks off Generation Equality programme

The first Unstereotype Alliance webinar of 2021 provided the opportunity, for both UN Women and the Unstereotype Alliance, to inform members of their new multi-generational campaign “Generation Equality: Realizing women’s rights for an equal future”. As described by UN Under-Secretary-General, UN Women Executive Director and Chair of the Unstereotype Alliance, Dr. Phumzile Mlambo-Ngcuka, this programme provides a “business plan” to the world in order to fight inequality and discrimination against women in wider society.

As stated by Dr. Mlambo-Ngcuka, the fight for gender equality has seen women in the driving seat and only recently men have come on board. UN Women’s hope for their Generation Equality programme is to see men, private sector organisations, artists, sports people, and government and every other element of society to come together and fight to ensure that discrimination is not tolerated in anyway.

Dr. Mlambo-Ngcuka also stressed the importance of the work to attain equality for women following the Covid-19 pandemic. UN Women has come to realise that no pandemic is gender neutral, highlighting the increase in violence against women and the lack of women participating in decision making across the world at pivotal moments during the pandemic.

Furthermore, the webinar offered the opportunity to stress the importance of the Unstereotype Alliance following recent political events across the world as well as highlighting the need for the Unstereotype Alliance to be positioned as a major platform through which men and women can see themselves in the best possible light without stereotypes that they struggle with.  These stereotypes are not just confined to women, the alliance also deals with racial, homophobia and disability stereotypes and works to call out any prejudice in every aspect of society.

You can read more on the work of the Unstereotype Alliance here.

EACA