Watch the new Advertising Europe episode with Aprais & WARC “Teaming Up for Effectiveness”
Does the strength of the relationship between marketer and agency correlate with effective results? A quick glance at general data may indicate so, but what specific characteristics and procedures drive awarded teams from strong relationships to stronger results? Researchers Kim Walker, Amy Rodgers, and Paul Anson have shed new light on the issue by combining unique data sets from Aprais and WARC.
Today, the key findings of their research are gathered for you in the new episode of Advertising Europe “Teaming Up for Effectiveness”. If you want to learn how to replicate these thriving environments to power up your team’s results, this episode is for you. The implications of this research are significant for marketers, agencies, and any business relationship. Take a look!
Kim Walker enjoyed a successful 30-year career in advertising, holding senior positions in Singapore, Hong Kong, New York, and Tokyo, including Chief Operating Officer for Carat Asia Pacific, President of Isobar APAC and Regional CEO for M&C Saatchi. Kim’s first startup venture was awarded Media Innovator of the Year by AdAge Global. During this time, unaddressed challenges and opportunities in the working relationship between agencies and clients led to a solution to help both parties improve and grow together. That thinking resulted in the birth of Aprais more than 20 years ago.
Paul Anson is the Head of System and Service Delivery at Aprais and has over 20 years of experience working for internationally renowned companies such as PA Consulting and British Telecom. Paul is a registered Chartered Engineer with a degree in Electrical and Electronic Engineering from Bristol University and focuses on the value technology can add to business relationships across a wide range of professional activities.
Amy Rodgers leads content for WARC Creative: WARC’s creative effectiveness content, rankings and benchmarking products. She has worked in the marketing industry for more than 10 years, and her expertise lies within marketing effectiveness research, currently focusing on producing content to help clients maximise the impact of their creative work. WARC is a leading resource for brands and agencies, utilising its extensive archive of case studies, best practice, research and data to make their marketing more effective.
Founded by Paul O’Donnell, EACA’s former president, Advertising Europe brings together experts, EU decision-makers and EACA members & partners for 30-minute conversations on topics which define the industry. Not your usual talks: Advertising Europe’s aim is to ‘cut it short’ and get to the core of those delicate problems which surround the advertising world or are approaching at the speed of light (think DEI and Sustainability).