One of the largest creative festivals in Europe – International marketing and advertising festival White Square – is open for entries. Representatives from more than 30 countries, over 1000 entries and delegates take part in the festival annually. White Square 2021 will be held on 9-11 June.

Traditionally, White Square 2021 will include a competition for implemented projects in the field of communications and a business forum in the field of marketing and advertising.

Competition program of 2021 consists of seven contests: Creativity, Branding, Marketing, Marketing Effectiveness, Digital, Media, and since this Craft competition was placed in a separate category, combining excellence in film and radio, print and outdoor advertising. Entries are already being accepted online on festival’s website.

The jury consists of creative and art directors, top managers of the leading international agencies which headline creativity rankings in their markets – professionals with worldwide recognition in advertising, holding tones of prestigious festival awards, including numerous Cannes Lions, and rich experience of judging at most remarkable creative festivals around the globe. Entries will be judged by six jury categories: Creative, Branding, Marketing, Digital, Media, and also international Mass Media jury line-up which will give an independent assessment of entries from the standpoint of industrial media. The main award of the festival – Grand Prix – will be decided by a special Grand Jury team consisting of the Chairmen of jury.

White Square is included into industrial rankings: Creativity ranking of Association of Communications and Marketing Agencies of BelarusCreativity ranking of Association of Communications Agencies of Russia in all segments – advertising, branding, digital, marketing services; and also Rankings of effectiveness of communications and media agencies of Association of Communications Agencies of Russia; Baltic Agency Ranking; Creativity ranking of Estonian Marketing Association; Creativity ranking of Central Asia and Azerbaijan; Global creativity ranking AdForum Business Creative Report.

It’s Time! – with such an appeal the organizers of White Square addressed the world’s creative community this year. It’s time to generate big ideas, create innovative projects in the field of communications, achieve effective business results, seek and find inspiration and exchange professional experience. To win, you need to act, and do it right here and right now. Prepare your contest entries and upload them to adfest.by!

Follow the news about White Square festival on official website adfest.by and in social media.