WHITE SQUARE DECLARES CREATIVITY AS THE MAIN TREND OF EFFECTIVE COMMUNICATIONS IN 2020

On April 15-17 different advertising trends of a new creative season will come to the fore. During these dates Minsk, will host the XII^th International advertising and marketing festival White Square – one of the largest creative festivals of European communications industry that annually indicates the most promising creative ideas and projects in international advertising executed over the recent year.

White Square opens the international creative season, gathering over 1000 high-level entries from all around the world and more than 700 delegates from 30 countries from Europe to Asia.

Both network and local agencies, professionals from different countries around the globe willing to prove their creativity and professional craft through bright, innovative cases are welcome to participate. Early Bird entry, the most profitable stage of the call for entries, will continue until January 31 – till then the fee for entry submission into any of the contests will be 10% lower. Entries are being accepted online on the official website: adfest.by.

Entries can be uploaded into 7 different categories: Creative, Branding, Marketing, Digital, Creative Effectiveness, Media, Change for Good, that will be judged by 6 groups of international jury.

Right now, more than 45 recognized experts from Germany, Italy, Portugal, France, Belgium, Sweden, the Netherlands, Czech Republic, UAE, Romania, Hungary, Estonia, Lithuania, Latvia, Armenia, Belarus, Russia, Ukraine have confirmed their status as White Square 2020 jurors. Cannes Lions gold winners and jury members are a significant part of this team.  

White Square 2020 prize-winning entries will be celebrated at the awards ceremony scheduled for April 17. Winners will featured in over 30 European media outlets over the following months. Since 2017, White Square has been included in theglobal creativity ranking AdForum Business Creative Report.

As well as the competition, White Square includes various and exciting business and educational programs. During three whole days – April 15-17 – festival attendees will enjoy over 70 masterclasses, lectures, presentations and discussion panels devoted to creativity in communications, marketing, branding, digital, and media all of which will be held by experts of the global ad industry. Informal and fun learning opportunities are guaranteed at White Square alongside all night long parties! You can register here!

Detailed information about White Square festival is provided on adfest.by. For participation in the contests please contact the Director of the Festival – Association of Communications and Marketing Agencies of Belarus via konkurs@adfest.by; for participation in business and educational program contact: info@adfest.by.