White Square: Join one of the largest creative events in Eastern Europe

On April 19-21 the capital of Belarus – Minsk city – will be hosting one of the most remarkable festivals of creativity in Eastern Europe – International advertising and marketing festival White Square that celebrates its tenth anniversary this year.


White Square 2018 will become a quintessence of international creative thought having gathered bright representatives of communications industry from over 30 countries of the globe to exchange the best professional experience, progressive industrial trends and inspiration.

The program of the upcoming festival consists of over 70 master-classes, seminars, show lectures, panel discussions plunging the participants into the world of innovative marketing, modern digital communications and effective creativity.

Headliners of the festival are the leaders of European communication industry well-known on the international arena, holding numerous prestigious awards for creative and effective ideas, with over 200 Cannes Lions among them celebrating successful campaigns for world famous brands.

White Square is a festival-cocktail mixed out of professional passion and excitement of advertisers from different countries. Besides business and educational programs, the festival includes various evening, cultural and excursion programs around art and historical places of Minsk and the neighbourhood. White Square parties are held in the best clubs of Minsk and are imbued with a creative atmosphere, live emotions, charging energy and “hot” drinks.


To participate at White Square you should get an accreditation pass by filling in an application form on the official website adfest.by.

Belarus is visa-free for EU citizens during a 5-day stay, so travelling to Minsk won’t require any extra efforts. For help with a hotel booking using a discount please turn to organizers of the festival at info@adfest.by.

As a reminder, the CALL FOR ENTRIES TO THE CONTEST PROGRAM OF WHITE SQUARE IS STILL OPEN on the official website adfest.by. Deadline closes on March 30!

Entries can be submitted into 6 contests, 17 nominations covering all possible manifestations of modern communications industry that will be judged by 5 teams of international jury – recognized creative directors from 25 countries, with experience of judging at the leading ad festivals all around the world and hundreds of prestigious awards.

The Festival received the recognition of international professional community and the representatives of The Gunn Report, in particular, for its high-level judging process and participating entries.

The Awards, received at White Square, are counted into the industrial creativity rankings in a number of countries as well as in the global creativity ranking AdForum Business Creative Report.

There is no time to be slow! If still hesitating – decide! If have already decided – UPLOAD THE ENTRIES RIGHT NOW!