News & Events

NEWS & EVENTS

News & Events

Latest News

How are advertising standards regulated in Canada?

April 23, 2021

On April 23, EACA took part in the second ‘Fireside Chat’ organised by the International Advertising Association and discussing Canada’s system of advertising self-regulation was discussed.

Is advertising the Orlando Bloom of the corporate world?

April 22, 2021

Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.

Transforming Sustainability into A Competitive Advantage

April 22, 2021

On 21 April, during the Global Marketer Week, organised by the World Federation of Advertisers the importance of companies and advertisers making sustainable choices to set a good example to users has been discussed.

Connecting with audiences while doing good

April 21, 2021

At the Global Marketers’ Week session on the Value of Better Marketing, Mars Lead CMO Jane Wakely shared how the company’s brands had given back to society.

Current adoption and future of programmatic advertising

May 12, 2021

On 06 May, EACA participated in the “Virtual Programmatic Day – H1 2021” organized by IAB Europe. Underpinning the webinar is the study ‘Attitudes to Programmatic 2020’, published by IAB Europe in September 2020.

Editorial

Editorial

Why we need to get better at client confrontation

February 15, 2021

EMEA agencies are falling behind at seizing the initiative and challenging clients, according to data from Aprais. Have we become wary of confrontation?

Croatia Takes on Council Presidency

January 23, 2020

As of January 1st, Croatia has taken over the Presidency to the Council of the European Union for the upcoming […]

Let the Finnish Council Presidency begin

July 8, 2019

On 1 July, Finland has taken over the revolving EU Council presidency until the end of the year. The period […]

The Paradox of Brexit

April 23, 2019

The Brexit saga continues. Without a deal in sight after 2 years of negotiations, the UK’s departure from the EU […]

Why we need to get better at client confrontation

February 15, 2021

EMEA agencies are falling behind at seizing the initiative and challenging clients, according to data from Aprais. Have we become wary of confrontation?