News & Events

NEWS & EVENTS

News & Events

Latest News

EACA’s reaction to news stories about ad misplacement

February 13, 2017

EACA member agencies have been deploying brand safety technologies strenuously and are committed to preventing ad misplacement of this kind from happening.

European ad industry rides confidence wave to start 2017

February 13, 2017

Business confidence levels in the European advertising and marketing industry continue to rise for the third consecutive quarter.

Advertising delivers powerful economic benefits across the EU

January 16, 2017

The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.

Newly proposed EU ePrivacy rules would negatively impact competitive data-driven advertising market

January 10, 2017

EACA is warning of serious ramifications for the competitive European data market due to the EC’s proposal for the new ePrivacy Regulation.

Current adoption and future of programmatic advertising

May 12, 2021

On 06 May, EACA participated in the “Virtual Programmatic Day – H1 2021” organized by IAB Europe. Underpinning the webinar is the study ‘Attitudes to Programmatic 2020’, published by IAB Europe in September 2020.

Editorial

Editorial

Why we need to get better at client confrontation

February 15, 2021

EMEA agencies are falling behind at seizing the initiative and challenging clients, according to data from Aprais. Have we become wary of confrontation?

Croatia Takes on Council Presidency

January 23, 2020

As of January 1st, Croatia has taken over the Presidency to the Council of the European Union for the upcoming […]

Let the Finnish Council Presidency begin

July 8, 2019

On 1 July, Finland has taken over the revolving EU Council presidency until the end of the year. The period […]

The Paradox of Brexit

April 23, 2019

The Brexit saga continues. Without a deal in sight after 2 years of negotiations, the UK’s departure from the EU […]

Why we need to get better at client confrontation

February 15, 2021

EMEA agencies are falling behind at seizing the initiative and challenging clients, according to data from Aprais. Have we become wary of confrontation?