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EACA Releases New Media Auditing Guidelines
The European Association of Communications Agencies (EACA) has released new “Media Auditing Guidelines” to provide advertisers and their agencies with a framework for best practice media audits management.
The paper was produced by EACA’s Media Auditing task force, led by Nicolas Grand, SVP Transformation at Omnicom Media Group, and included key global investment representatives from all media agency groups.
Effie Awards Europe 2021 Winners Announced, Havas Group is the Agency of the Year!
The winners of the 2021 Effie Awards Europe were announced yesterday, during the virtual Awards Gala. Five outstanding entries were awarded with the Gold Effie, and Havas Group scooped the Agency of the Year Award.
Lessons for Brands looking to grow in a post-COVID world
Research released today from the EACA Knowledge Centre of Effie Europe winners reveals 4 salutary lessons on how marketing communications can enable brands into growth post-recession.
Call For Entries: The 2021 IMC European Awards!
The European Association of Communications Agencies (EACA) and the Integrated Marketing Communications Council of Europe (IMCC) have announced the call for entries for the 2021 IMC European Awards for Integrated Marketing Communications.
EACA Releases New Media Auditing Guidelines
The European Association of Communications Agencies (EACA) has released new “Media Auditing Guidelines” to provide advertisers and their agencies with a framework for best practice media audits management.
The paper was produced by EACA’s Media Auditing task force, led by Nicolas Grand, SVP Transformation at Omnicom Media Group, and included key global investment representatives from all media agency groups.
Editorial
Editorial
Romanian Presidency to steer Europe through changes
On 1 January, Romania took over the Presidency of the Council of the European Union for an exceptionally transformative and…
The impact of Kidfluencers in Advertising
With the growth of online platforms such as Facebook, Instagram and YouTube, advertisers have found new and creative ways to…
Austria leads Council Presidency until the end of the year
On 1 July 2018, Austria took over the presidency of the Council of the European Union for the next six…
Decision-makers: Time to think through the Copyright directive
On 5 July, the European Parliament voted to reject the mandate to start inter-institutional (“trilogue”) negotiations on the reform of…
