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Is advertising the Orlando Bloom of the corporate world?
Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.
Transforming Sustainability into A Competitive Advantage
On 21 April, during the Global Marketer Week, organised by the World Federation of Advertisers the importance of companies and advertisers making sustainable choices to set a good example to users has been discussed.
Connecting with audiences while doing good
At the Global Marketers’ Week session on the Value of Better Marketing, Mars Lead CMO Jane Wakely shared how the company’s brands had given back to society.
Are The New Identity Solutions Working? Let’s Talk Numbers
On 15 April, EACA participated in the webinar organised by IAB Europe “Are The New Identity Solutions Working? Let’s Talk Numbers”. This webinar is part of a series of meetings aimed at explaining the challenges and perspectives of using first-party cookies.
Is advertising the Orlando Bloom of the corporate world?
Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.
Editorial
Editorial
Romanian Presidency to steer Europe through changes
On 1 January, Romania took over the Presidency of the Council of the European Union for an exceptionally transformative and […]
The impact of Kidfluencers in Advertising
With the growth of online platforms such as Facebook, Instagram and YouTube, advertisers have found new and creative ways to […]
Austria leads Council Presidency until the end of the year
On 1 July 2018, Austria took over the presidency of the Council of the European Union for the next six […]
Decision-makers: Time to think through the Copyright directive
On 5 July, the European Parliament voted to reject the mandate to start inter-institutional (“trilogue”) negotiations on the reform of […]
Why we need to get better at client confrontation
EMEA agencies are falling behind at seizing the initiative and challenging clients, according to data from Aprais. Have we become wary of confrontation?
