News & Events

NEWS & EVENTS

News & Events

Latest News

Is advertising the Orlando Bloom of the corporate world?

April 22, 2021

Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.

Transforming Sustainability into A Competitive Advantage

April 22, 2021

On 21 April, during the Global Marketer Week, organised by the World Federation of Advertisers the importance of companies and advertisers making sustainable choices to set a good example to users has been discussed.

Connecting with audiences while doing good

April 21, 2021

At the Global Marketers’ Week session on the Value of Better Marketing, Mars Lead CMO Jane Wakely shared how the company’s brands had given back to society.

Are The New Identity Solutions Working? Let’s Talk Numbers

April 20, 2021

On 15 April, EACA participated in the webinar organised by IAB Europe “Are The New Identity Solutions Working? Let’s Talk Numbers”. This webinar is part of a series of meetings aimed at explaining the challenges and perspectives of using first-party cookies.

Is advertising the Orlando Bloom of the corporate world?

April 22, 2021

Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.

Editorial

Editorial

Why should agencies care about EU law?

June 13, 2018

Last year in 2017, altogether 26 Directives and 249 Regulations were either adopted or amended by the European Union (EU) […]

Ad of the month! March #staffpicks

April 4, 2018

In the spirit of continuing our #adofthemonth tradition, in March we picked another excellent campaign worthy of the title!

Ad of the month! February #staffpicks

March 5, 2018

The February edition of the #staffpicks is here!

Winning a Golden Euro Effie with a €23 media budget

February 27, 2018

In the face of the growing social mood related to the migration crisis, DDB&Tribal Warsaw was asked by the local Amnesty International branch to prepare a social campaign for refugees. This is how the movie “Look Beyond Borders” was made.

Why we need to get better at client confrontation

February 15, 2021

EMEA agencies are falling behind at seizing the initiative and challenging clients, according to data from Aprais. Have we become wary of confrontation?