News & Events

NEWS & EVENTS

News & Events

Latest News

EACA Releases New Media Auditing Guidelines

December 7, 2021

The European Association of Communications Agencies (EACA) has released new “Media Auditing Guidelines” to provide advertisers and their agencies with a framework for best practice media audits management.

The paper was produced by EACA’s Media Auditing task force, led by Nicolas Grand, SVP Transformation at Omnicom Media Group, and included key global investment representatives from all media agency groups. 

Effie Awards Europe 2021 Winners Announced, Havas Group is the Agency of the Year!

December 2, 2021

The winners of the 2021 Effie Awards Europe were announced yesterday, during the virtual Awards Gala. Five outstanding entries were awarded with the Gold Effie, and Havas Group scooped the Agency of the Year Award.

Lessons for Brands looking to grow in a post-COVID world

December 1, 2021

Research released today from the EACA Knowledge Centre of Effie Europe winners reveals 4 salutary lessons on how marketing communications can enable brands into growth post-recession.

Call For Entries: The 2021 IMC European Awards!

November 30, 2021

The European Association of Communications Agencies (EACA) and the Integrated Marketing Communications Council of Europe (IMCC) have announced the call for entries for the 2021 IMC European Awards for Integrated Marketing Communications.

EACA Releases New Media Auditing Guidelines

December 7, 2021

The European Association of Communications Agencies (EACA) has released new “Media Auditing Guidelines” to provide advertisers and their agencies with a framework for best practice media audits management.

The paper was produced by EACA’s Media Auditing task force, led by Nicolas Grand, SVP Transformation at Omnicom Media Group, and included key global investment representatives from all media agency groups. 

Editorial

Editorial

A day in the life of a Planner

January 9, 2017

After having worked as a planner in Belgium for about three years and London for about 4 years, I moved…

Legal challenges for advertising in 2017: what’s in store for agencies?

January 9, 2017

2017 is not even in full swing yet, but we can already expect big advocacy battles in Brussels on a…

Agencies: Thought Leaders of the Ad Industry

November 30, 2016

Remember that airline ad making you miss your mum instantly, or that beverage commercial giving you chills? Neither do I. But I am positive that you have a favourite funny creative piece or a strategically placed ad, both of which passed through the hands of an agency, in one way or another. Agencies have always been at the heart of the greatest and most memorable campaigns the world has ever seen.

Matthias

December 6, 2021