News & Events

NEWS & EVENTS

News & Events

Latest News

Is advertising the Orlando Bloom of the corporate world?

April 22, 2021

Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.

Transforming Sustainability into A Competitive Advantage

April 22, 2021

On 21 April, during the Global Marketer Week, organised by the World Federation of Advertisers the importance of companies and advertisers making sustainable choices to set a good example to users has been discussed.

Connecting with audiences while doing good

April 21, 2021

At the Global Marketers’ Week session on the Value of Better Marketing, Mars Lead CMO Jane Wakely shared how the company’s brands had given back to society.

Are The New Identity Solutions Working? Let’s Talk Numbers

April 20, 2021

On 15 April, EACA participated in the webinar organised by IAB Europe “Are The New Identity Solutions Working? Let’s Talk Numbers”. This webinar is part of a series of meetings aimed at explaining the challenges and perspectives of using first-party cookies.

Is advertising the Orlando Bloom of the corporate world?

April 22, 2021

Mark Ritson, professor at Melbourne Business school and Marketing Week columnist closed this year’s Global Marketing Week by calling out the advertising industry on where it needs to do better.

Editorial

Editorial

A day in the life of a Planner

January 9, 2017

After having worked as a planner in Belgium for about three years and London for about 4 years, I moved […]

Legal challenges for advertising in 2017: what’s in store for agencies?

January 9, 2017

2017 is not even in full swing yet, but we can already expect big advocacy battles in Brussels on a […]

Agencies: Thought Leaders of the Ad Industry

November 30, 2016

Remember that airline ad making you miss your mum instantly, or that beverage commercial giving you chills? Neither do I. But I am positive that you have a favourite funny creative piece or a strategically placed ad, both of which passed through the hands of an agency, in one way or another. Agencies have always been at the heart of the greatest and most memorable campaigns the world has ever seen.

Why we need to get better at client confrontation

February 15, 2021

EMEA agencies are falling behind at seizing the initiative and challenging clients, according to data from Aprais. Have we become wary of confrontation?