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Find Out What Happened in Ecommerce Berlin 2022!

Find Out What Happened in Ecommerce Berlin 2022! The E-commerce Expo 2022, one of the biggest e-commerce events in Europe of which EACA is media partner, took place in Berlin 5th May. This year’s event gathered over 9000 visitors, 200 exhibitors and 55 speakers sharing their knowledge on all things e-commerce. More than international exhibitors participated in the event, with the top 3 countries being Great Britain, the Netherlands, and France (apart from Germany). Some of the most popular speakers included Rolf Kimmeyer from Amazon, Ben Harmanus from Hubspot, Chiara Fraune from Douglas, Matthias Ganz from MediaMarktSaturn, Andrzej Kawalec from…

EASA Celebrates Its 30th Anniversary with a New Logo

EASA Celebrates Its 30th Anniversary with a New Logo The European Advertising Standards Alliance (EASA) has launched a new logo to mark its 30th anniversary. According to the organisation, this new image “reflects the growth, progress and evolution which EASA has seen over the past 30 years and that it is ready for the 30 next and beyond”. The logo package also features a special anniversary edition, one that will be used for the entire year of 2022, as well as an upgraded website that will be operational soon. This special occasion boosts the launch of its new campaign “Do you…

The Ensos Team from Bulgaria Wins the 2022 Ad Venture Student Competition

The Ensos Team from Bulgaria Wins the 2022 Ad Venture Student Competition The Ensos team from New Bulgarian University is the winner of the 14th annual advertising student competition, Ad Venture, in collaboration with Asahi. The Ensos’ team members Nicole Lalewa, Boris Stojanov, Konstantin Antov and Sevdalina Andreeva, impressed the jury with their team spirit, creativity, and the understanding of the product. Asahi, this year’s client, are the European business of the Asahi Group Holdings. They are custodians of a range of admired local brands, some of which became national icons. For this year’s edition, Asahi wanted to challenge students…

Effie Awards Europe 2022: Call for Entries is Open!

Effie Awards Europe 2022: Call for Entries is Open! Brussels, 9 May 2022: The Effie Awards Europe have announced the call for entries for the 2022 competition. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results. In this year’s competition, Effie Europe has introduced new multi-market categories to better represent the marketing and business challenges that teams have overcome this…

How does the EU Digital Markets Act Regulation impact agencies?

How does the EU Digital Markets Act Regulation impact agencies? The European Union has finally reached a political agreement on the EU Digital Markets Act (DMA) Regulation, fostering competition within the Digital Single Market and increasing transparency obligations in advertising. This act will be formally adopted in the coming weeks and will enter into force at the beginning of 2023, but, what will its impact be for communication agencies? The main reasons of matter to our industry are:  ◉ Transparency in advertising  ◉ Collection of personal data for targeted advertising ◉ Reuse of third-party data for competing services

Dentsu’s Creative Agencies & MullenLowe Join EACA

Dentsu’s Creative Agencies & MullenLowe Join EACA We are honoured to announce that the European Association of Communications Agencies has recently welcomed two new members: dentsu & MullenLowe. The two joined, amongst others, DDB, Havas, McCann, Ogilvy and TBWA in the International Agencies’ Council.  Tamara Daltroff, EACA’s Director General, declared: “Our newest members enrich and exemplify EACA’s culture, not only on the creative, strategic and development side, but also in terms of inspiration, diversity, and connectivity. As part of our Creatives’ Council, both dentsu and MullenLowe will join our dedicated Task Forces working on sustainability, DEI, tackling the talent shortage and many other industry hot topics…

Ready for #AWE2022?

Ready for #AWE2022? We are proud to announce that EACA is a media partner of Advertising Week Europe #AWE2022, which is returning live to London this 16-19 May 2022 at Picturehouse Central. This year’s edition will focus on celebrating London’s contribution to the global creative landscape, as well as bringing together participants from the creative industry. New trends, challenges and fresh ideas will be discussed during the event. #AWE2022 will take place in a hybrid format: all content will be streamed live and will remain available on-demand for 30 days. Key info Date: 16-19 May 2022 Venue: Picturehouse central, Corner of Shaftesbury…

Time’s up! Why Advertisers Need to be Sustainability Activists

Time’s up! Why Advertisers Need to be Sustainability Activists Yesterday, we were delighted to host the third members-only EACA Chat this year, “Why Our Industry Needs to Create Differently for Sustainability” by Wim Vermeulen. During his talk, Mr. Vermeulen encouraged the Ad Industry professionals to become “sustainability activists” in order to contribute to the implementation of the United Nations Sustainable Development Goals and the 2030 Agenda. Vermeulen highlighted the importance of consumers, as the impact of their actions can reduce carbon emissions by more than 40% if they go massively for the sustainable choice. According to him, the biggest obstacle…

EACA and VoxComm Partners with WFA, ICAS and EASA on Global Guidance on Environmental Claims

EACA and VoxComm Partners with WFA, ICAS and EASA on Global Guidance on Environmental Claims The new joint industry ‘Global Guidance on Environmental Claims’ have just been published. Commissioned by WFA and developed with the help of the International Council for Advertising Self-Regulation (ICAS) and the European Advertising Standards Alliance (EASA), the guidelines have been reviewed and are supported by EACA’s Task Force ‘Sustainability’, composed of agency sustainability experts from across Europe, as well as VoxComm, the global voice of agencies. UK’s Advertising Standards Authority (ASA) experts were leading the drafting of the principles which were then peer reviewed by…

Ukrainian Nationals to Benefit from Free Access to Three IPA Qualifications

Ukrainian Nationals to Benefit from Free Access to Three IPA Qualifications The IPA is offering those impacted by the conflict in Ukraine access to three qualifications for free through a collaboration with the EACA, the VKR (All-Ukrainian Advertising Coalition), Polish Marketing Communication Association SAR and IPA learning partner in the Baltics, KOG Institute. Ukrainian nationals be able to benefit from free access to the IPA Commercial Essentials Certificate, IPA Effectiveness Essentials Certificate, and IPA Foundation Certificate qualifications to help them continue their professional development throughout the crisis. Says Indre Dragunaite, Head of Learning Technologies, IPA: “The war in Ukraine is…

WELCOME TO EACA, THE HOME OF

COMMUNICATIONS AGENCIES IN EUROPE

WELCOME TO EACA, THE HOME OF COMMUNICATIONS AGENCIES IN EUROPE

What we do

We represent the interests of communications agencies in Europe.

EACA offers a broad range of educational
and training tools.
 EACA runs two advertising awards annually: the Effie Awards Europe and the IMC Awards.

Find Out What Happened in Ecommerce Berlin 2022!

Find Out What Happened in Ecommerce Berlin 2022! The E-commerce Expo 2022, one of the biggest e-commerce events in Europe of which EACA is media partner, took place in Berlin 5th May. This year’s event gathered over 9000 visitors, 200 exhibitors and 55 speakers sharing their knowledge on all things e-commerce. More than international exhibitors participated in the event, with the top 3 countries being Great Britain, the Netherlands, and France (apart from Germany). Some of the most popular speakers included Rolf Kimmeyer from Amazon, Ben Harmanus from Hubspot, Chiara Fraune from Douglas, Matthias Ganz from MediaMarktSaturn, Andrzej Kawalec from…

EASA Celebrates Its 30th Anniversary with a New Logo

EASA Celebrates Its 30th Anniversary with a New Logo The European Advertising Standards Alliance (EASA) has launched a new logo to mark its 30th anniversary. According to the organisation, this new image “reflects the growth, progress and evolution which EASA has seen over the past 30 years and that it is ready for the 30 next and beyond”. The logo package also features a special anniversary edition, one that will be used for the entire year of 2022, as well as an upgraded website that will be operational soon. This special occasion boosts the launch of its new campaign “Do you…

The Ensos Team from Bulgaria Wins the 2022 Ad Venture Student Competition

The Ensos Team from Bulgaria Wins the 2022 Ad Venture Student Competition The Ensos team from New Bulgarian University is the winner of the 14th annual advertising student competition, Ad Venture, in collaboration with Asahi. The Ensos’ team members Nicole Lalewa, Boris Stojanov, Konstantin Antov and Sevdalina Andreeva, impressed the jury with their team spirit, creativity, and the understanding of the product. Asahi, this year’s client, are the European business of the Asahi Group Holdings. They are custodians of a range of admired local brands, some of which became national icons. For this year’s edition, Asahi wanted to challenge students…

Effie Awards Europe 2022: Call for Entries is Open!

Effie Awards Europe 2022: Call for Entries is Open! Brussels, 9 May 2022: The Effie Awards Europe have announced the call for entries for the 2022 competition. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results. In this year’s competition, Effie Europe has introduced new multi-market categories to better represent the marketing and business challenges that teams have overcome this…

How does the EU Digital Markets Act Regulation impact agencies?

How does the EU Digital Markets Act Regulation impact agencies? The European Union has finally reached a political agreement on the EU Digital Markets Act (DMA) Regulation, fostering competition within the Digital Single Market and increasing transparency obligations in advertising. This act will be formally adopted in the coming weeks and will enter into force at the beginning of 2023, but, what will its impact be for communication agencies? The main reasons of matter to our industry are:  ◉ Transparency in advertising  ◉ Collection of personal data for targeted advertising ◉ Reuse of third-party data for competing services

Dentsu’s Creative Agencies & MullenLowe Join EACA

Dentsu’s Creative Agencies & MullenLowe Join EACA We are honoured to announce that the European Association of Communications Agencies has recently welcomed two new members: dentsu & MullenLowe. The two joined, amongst others, DDB, Havas, McCann, Ogilvy and TBWA in the International Agencies’ Council.  Tamara Daltroff, EACA’s Director General, declared: “Our newest members enrich and exemplify EACA’s culture, not only on the creative, strategic and development side, but also in terms of inspiration, diversity, and connectivity. As part of our Creatives’ Council, both dentsu and MullenLowe will join our dedicated Task Forces working on sustainability, DEI, tackling the talent shortage and many other industry hot topics…

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