Global DEI Census: Preliminary Results Are Out!

The Census has identified key challenges around family status, age and gender, ethnicity and disability.

Effie Awards Europe 2021 Jury Announced

This year’s jury is composed of almost 100 industry professionals from 24 European countries.

EFFIE AWARDS EUROPE

The call for entries for the 2021 competition is now open! Check out new categories and mark the entry deadlines in your calendar!

WELCOME TO EACA, THE HOME OF

COMMUNICATIONS AGENCIES IN EUROPE

WELCOME TO EACA, THE HOME OF COMMUNICATIONS AGENCIES IN EUROPE

What we do

We represent the interests of communications agencies in Europe.

EACA offers a broad range of educational
and training tools.
 EACA runs two advertising awards annually: the Effie Awards Europe and the IMC Awards.

EACA reacts to the proposed ban on targeted advertising in LIBE

The European Parliament’s civil liberties committee (LIBE) will be voting on compromise amendments and its draft opinion on the Digital Services Act this week. In this context, Members of the European Parliament (MEPs) have called for a ban on advertising. EACA members are highly alarmed by such call, which call into question existing EU privacy and data protection rules.

Europe’s path to the Tobacco Products Directive 3.0

On 29 June, EACA joined the webinar “Europe’s path to the Tobacco Products Directive 3.0” organised by ECL – the Association of European Cancer Leagues. The webinar focused on the report on the Tobacco Manufacturing Directive, on the progress achieved by this Directive and its future direction.

How can advertisers optimise the impact of audio?

On 6 July, EACA joined IAB Europe’s “Digital Audio Day”. The webinar explained how advertisers can optimise the impact of audio and exploit the ability for deep personalisation and interaction.

Deepfake The fake that ‘steals’ your face (and privacy)

On 06 July, EACA participated in the webinar “Deepfakes: Are we ready for the upcoming storm?” organised by the European Liberal Forum. The webinar gave a definition of deepfakes, explained the dangers arising from them and tried to give tips on how to recognise them.

The Impact of COVID-19 on Childhood Obesity

On 28 June, EACA joined the webinar “Childhood obesity – what are the root causes of the growing pandemic?” organised by the World Obesity. The webinar discussed the impact of the pandemic on childhood obesity and gave some advice on how to combat this problem by having a healthier eating style.

Global DEI Census: deadline extended to July 31

With 5,000 responses and numbers rising by over 600 per day, we have decided to extend the deadline for responses to 31 July. We want to let as many people in our industry have their say as part of this historic first DEI survey of the marketing industry.

OUR MEMBERS