What we do
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
TCF 2.0 includes increased functionality for consumers & publishers. The update is part of an iterative process in further support of GDPR-compliant programmatic transactions.
Confidence in the European advertising business increases marginally in Q2/2019
Business confidence in the European advertising and marketing sector has increased marginally, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA).
Brand Culture wins gold in the Institute of Promotional Marketing’s inaugural Special European Industry Award category
The Institute of Promotional Marketing has presented its inaugural Special European Industry Gold Award to London-based agency Brand Culture for its Energizer batteries ‘For Movie Moments That Last And Last’ campaign, which demonstrated a culturally relevant core campaign idea that helped markets achieve amazing results. The campaign ran in 21 markets and offered consumers an […]
Agencies with AI experience: feedback needed on ethics guidelines
Until the end of the year, agencies that develop, use or deploy artificial intelligence (AI) and machine learning can submit comments regarding the implementation of the guidelines.
One-year assessment period concludes for “Follow the Money” MoU
The signatories of the Memorandum of Understanding (MoU) on Online Advertising and Intellectual Property Rights (IPRs) gathered in Brussels on 24 June to mark the end of the initial one-year assessment period.
36 Finalists Shortlisted for the Effie Awards Europe 2019
Brussels, 19 June 2019: 36 campaigns have been selected by the first round jury to go through to the second and final round of the Effie Awards Europe 2019. The Effie Europe is an annual competition which rewards the most effective multi-national commercial communications campaigns in Europe and is the symbol of proven advertising effectiveness […]
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